The Advertising & Media Course at Hanyang Cyber University was established with an objective to nurture ingenuous and proactive advertising and media experts who are equipped with the wide theoretical and practical skills ideal for the knowledge-based economy of the 21st century.
The Advertising & Media Course teaches the students the relevant theory including communication, marketing, advertising, journalism, psychology and design. It also provides education in specialized knowledge of advertising campaign planning, promotion plans, event planning, advertising media and advertisement research and in the field of media.
As a result, the students are receiving awards in many open exhibitions such as advertising contests while at the University, and obtain various certificates such as those in outdoor management and event producing. After graduation many of them are distinguishing themselves in broadcasting, journalism, visual media and communication. Other graduates are continuing their career as graduate students at prominent universities including Korea, Yonsei, Hanyang, Sungkyunkwan, Sogang, Hongik and Dankook Universities.
The knowledge-based economic society of the 21st century requires a greater number of ingenuous and proactive advertising and media experts who are equipped with the wide theoretical and practical skills. Hence the Course shall offer a wide range of promising careers, some of which are listed below.
| communication | ADVERTISING | MEDIA | Promotion / SP | |
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| Basic Courses |
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MODERN SOCIETY & MEDIA | PRESENTATION TECHNIQUES | |
| Research Courses | CITY MARKETING | ADVERTISING & MARKETING RESEARCH |
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| In-depth Courses |
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| Hands–on Courses |
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| Year | Major/Elective | Semester 1 | Semester 2 | ||
|---|---|---|---|---|---|
| Courses Title | Credit | Courses Title | Credit | ||
| Year 1 | Major (Compulsory) | PRINCIPLES OF MARKETING MODERN SOCIETY & MEDIA | 3 3 | CONCEPTION AND EXPRESSION OF IDEA ADVERTISING AND PROMOTION CAMPAIGN ADVERTISING DESIGN | 3 3 3 |
| Major (Optional) | |||||
| Year 2 | Major (Compulsory) | DISPLAY COMMUNICATION & MEDIA CREATIVE CULTURAL CONTENT PRODUCTION CREATOR VIDEO PRODUCTION | 3 3 3 3 | VISUAL MEDIA DESIGN ADVERTISING & CULTURAL CONTENTS SHORT FORM CONTENT CREATION DIGITAL BROADCASTING JOURNALISM | 3 3 3 3 |
| Major (Optional) | |||||
| Year 3 | Major (Compulsory) | UNDERSTANDING THE VR/AR INDUSTRY ENTREPRENEURSHIP IN THE CULTURAL INDUSTRIES UNDERSTANDING OF PERSONAL MEDIA CONSUMER BEHAVIOR MARKETING CHANNEL MANAGEMENT | 3 3 4 3 3 | UNDERSTANDING OF BRANDS AND MARKETING SPEECH COMMNUNICATION E-BUSINESS AND E-BRANDING STRATEGY INTRODUCTION TO OOH ADVERTISING | 3 3 3 3 |
| Major (Optional) | |||||
| Year 4 | Major (Compulsory) | GRADUATION PROJECT CITY MARKETING DIGITAL MEDIA INDUSTRY DELIVERY OF INTERACTIVE INFORMATION | 2 3 4 3 | GRADUATION PROJECT MEDIA CONTENTS BUSINESS SOCIAL MEDIA & SNS MARKETING MARKETING STRATEGY | 2 3 4 3 |
| Major (Optional) | |||||
| Year | Major/Elective | Courses Title | Credit |
|---|---|---|---|
| Year 1 Semester1 | Major (Compulsory) | PRINCIPLES OF MARKETING MODERN SOCIETY & MEDIA | 3 3 |
| Major (Optional) | |||
| Year 1 Semester2 | Major (Compulsory) | CONCEPTION AND EXPRESSION OF IDEA ADVERTISING AND PROMOTION CAMPAIGN ADVERTISING DESIGN | 3 3 3 |
| Major (Optional) | |||
| Year 2 Semester1 | Major (Compulsory) | DISPLAY COMMUNICATION & MEDIA CREATIVE CULTURAL CONTENT PRODUCTION CREATOR VIDEO PRODUCTION | 3 3 3 3 |
| Major (Optional) | |||
| Year 2 Semester2 | Major (Compulsory) | VISUAL MEDIA DESIGN ADVERTISING & CULTURAL CONTENTS SHORT FORM CONTENT CREATION DIGITAL BROADCASTING JOURNALISM | 3 3 3 3 |
| Major (Optional) | |||
| Year 3 Semester1 | Major (Compulsory) | UNDERSTANDING THE VR/AR INDUSTRY ENTREPRENEURSHIP IN THE CULTURAL INDUSTRIES UNDERSTANDING OF PERSONAL MEDIA CONSUMER BEHAVIOR MARKETING CHANNEL MANAGEMENT | 3 3 4 3 3 |
| Major (Optional) | |||
| Year 3 Semester2 | Major (Compulsory) | UNDERSTANDING OF BRANDS AND MARKETING SPEECH COMMNUNICATION E-BUSINESS AND E-BRANDING STRATEGY INTRODUCTION TO OOH ADVERTISING | 3 3 3 3 |
| Major (Optional) | |||
| Year 4 Semester1 | Major (Compulsory) | GRADUATION PROJECT CITY MARKETING DIGITAL MEDIA INDUSTRY DELIVERY OF INTERACTIVE INFORMATION | 2 3 4 3 |
| Major (Optional) | |||
| Year 4 Semester2 | Major (Compulsory) | GRADUATION PROJECT MEDIA CONTENTS BUSINESS SOCIAL MEDIA & SNS MARKETING MARKETING STRATEGY | 2 3 4 3 |
| Major (Optional) |
